Your clients hired you for your internet marketing expertise, to increase their search engine ranking on all the major search engines – Google, Yahoo, Bing, etc. Reporting to your clients how well their marketing campaign is progressing is where the “rubber meets the road” with your internet marketing/Search Engine Optimization company.

As an internet marketing professional, you have many software packages available to analyze all the keywords in your campaigns to determine where they are ranked within each search engine. Software such as Advanced Web Ranking, Web CEO, Web Position Gold, to name a few are used within the internet marketing industry to collect search engine results, analyze them, then create reports that you use to show your clients how working with your internet marketing company is well worth the time and expense. The faster you can create these reports, the more clients and larger campaigns your company can handle. The more clients you have, larger marketing campaigns, the better for your bottom line. It's a direct correlation – the more reports you can process, the more and larger marketing campaigns your company can handle, the more income – it's that simple. There are a few technical hurdles though...

Search engines are smart. They know when they are being exploited by software that's automatically conducting searches. It's easy for a search engine to know this because every computer that has internet access must have a unique internet address, or IP address. This IP address can be traced back to your computer running your SEO ranking software. If you run too many searches within a given period of time, your IP address is at risk to being “blocked” by that search engine. If you're IP address is blocked, you can't conduct your searches to create your ranking reports. Game over.

If your SEO ranking software has the capability of mimicking humans doing searches from a web browser or “human emulation”, or “be nice to search engines”, you'll find out it takes a very long time to complete a report. Report completion time limits how many you can create in a day, week, or month. The longer the completion time, the less number of clients your company can handle – your income drops. Probably not the results you're looking for.

What do you do?

The best solution to this problem is using a proxy server that's specifically designed to support SEO ranking software.